He always had a smile on his face

Sim?

Anyone else tired of this tried and true and overused psyOp trope?

He always had a smile on his face and would try to put one on the people who didn’t

Source: Friends mourn young man who died at Clarington water park | Toronto Star

So what’s the purpose of this story? Awareness of mental illness? Lifeguard promotion? Does the park need free advertising? This is the second attraction off the same road in this region to get Toronto-wide (negative) publicity.

Yes, even bad stories will increase business.

Bowmanville Zoo to close after ‘damage is done’ by abuse allegations – Toronto – CBC News

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